[Photo credit: Lending Memo]

Mainstream and behavioural economics are two sides of the same coin


A buyer and a seller of fruit on a market
A buyer and a seller of fruit on a market
(featured image: abby_mix07/Flickr CC BY NC SA 2.0)

Markets enable prices to reach a level that satisfies both sellers and buyers, but that doesn’t necessarily mean that they see that price in the same way


A panoramic view of a hotel pool, with sun loungers in the background
A panoramic view of a hotel pool, with sun loungers in the background
(featured image: jEd dC/Flickr CC BY NC ND 2.0)

We often assume we are entitled to something, but that is literally only half of the story


Odometer of a car
Odometer of a car
(Featured image: Matt Lemmon/Flickr CC BY SA 2.0)

When a renowned behavioural scientist gets embroiled in a case of fabricated data, there may be some lessons for us all

Data detectives at work


A cross-channel ferry
A cross-channel ferry

Human behaviour continues to be an inexhaustible source of wonder and fascination — even when on holiday


A masked robber
A masked robber
(featured image: User18526052 via Freepik)

The good news is that we are prosocial; in other news, it comes with strings and conditions attached


A pensive-looking chimpansee (presumably making some inference)
A pensive-looking chimpansee (presumably making some inference)
(featured image: PublicDomainPictures via Pixabay)

Much of what we think we know is built on the powdery sands of conjecture and assumptions


A Ludo board
A Ludo board

A board game with a small human illustrates how much emotions influence our decisions


A dining room with tables dressed for a formal dinner
A dining room with tables dressed for a formal dinner
(featured image: UNC Greensboro/Flickr CC BY NC-ND 2.0)

One of our more intriguing and widespread beliefs is that when others appear to pay for something, it is actually free to us. But looks can be deceptive…


“15% written on a blackboard)
“15% written on a blackboard)
(featured image: geralt via Pixabay)

If you buy something from a friend, you might ask them for a discount — but if you are selling them something, would you ask them for a higher price?

Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius

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