A massive, solid rock
(featured photo: Bill Reynolds/Flickr CC BY 2.0)

A craving for certainty

Even if we know we cannot avoid uncertainty, we continue to pursue certainty.

Koen Smets
6 min readApr 5, 2024

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Retirement planning. It’s one of the classic topics in behavioural economics: most people realize they should be saving (more) for their retirement, but the utility of spending the money now seems so much higher. Retirement is so far in the future that we find it hard to picture ourselves in…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius