Wooden collection box with the inscription ‘Thank You’
(featured image: Howard Lake/Flickr CC BY-SA 2.0)

A good choice for a good cause

Should we be guided by our head or by our heart? Or is this the wrong question?

Koen Smets
6 min readMay 7, 2021

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If you want to share some of your wealth with others, there are literally thousands of charities that are happy to take your money and distribute it to the needy on your behalf. But which charity is best? Even if you have a preference for a particular kind of beneficiary you want…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius