(featured image: Alan Geraghty/Flickr — CC BY ND 2.0)

A nudger’s paradox

Trying to influence people’s behaviour ethically can get complicated — but it doesn’t have to

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius