A nudger’s paradox
Trying to influence people’s behaviour ethically can get complicated — but it doesn’t have to
6 min readMar 4, 2022
When Richard Thaler, one of the most famous behavioural scientists, was once asked how he would summarize the essence of nudging in three words, he answered “Make it easy”. Often, that is indeed exactly what nudging is about: figuring out what the obstacles might be that…
