A tape measure that stretches out and appears to measure dollars

A strange yardstick

Metres or miles, kilograms or pounds, months or seconds, and indeed money — they’re all yardsticks that allow us to quantify length, weight*, duration and value. But there is something strange about the latter one.

Koen Smets

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius