A tale of two tolls (behavioural economics and ethics edition)
Why do we happily pay some tolls, and not others? And how ethical is it to encourage people to take the toll option?
6 min readJun 9, 2017
On the way back from a few days at the seaside, Google informed us that traffic ahead was getting worse, so we swapped the A road for the B-roads. The trade-off…
