An apple and a pear on a balance scale, both with a policeman’s hat

Apples and oranges — part III: Bookkeepers and enforcers

Despite the criticism it attracts (which is mostly aimed at a caricature or at inappropriate application), utilitarian thinking is a valid guide to decision making. But while it can certainly handle pleasure and pain, it does have its limits

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius