An apple and a pear on a balance scale, both with a policeman’s hat

Apples and oranges — part III: Bookkeepers and enforcers

Despite the criticism it attracts (which is mostly aimed at a caricature or at inappropriate application), utilitarian thinking is a valid guide to decision making. But while it can certainly handle pleasure and pain, it does have its limits



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius