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Choosing, right and wrong

Our sense of what is right and what is wrong has more power over us than we might imagine

Many of the decisions and choices we make are utilitarian in nature. When we buy something, even something inexpensive where we don’t consciously weigh up all the upsides and downsides, the ultimate decision tends to be driven by whether we believe we get good value for…

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Koen Smets

Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius