(credit: daezho/pixabay)

Confessions of an irrational behaviouralist

Cognitive illusions cloud your judgement — and mine — when it comes to spending

In December of last year, United Airlines, one of the largest US carriers, announced that they would be charging passengers for using the overhead lockers — or at least that is what one would have concluded from the outraged headlines, like in the Washington Post (which wonders whether an extra fee for oxygen is next). The truth is, as often, a bit more nuanced: it concerns the introduction of a new Basic Economy fare which, in return for being cheaper, comes with several restrictions, including the fact that only one small personal item can be carried in the cabin free of charge.

Exorbitantly priced, for sure
It’s OK — I just drove 150 miles (credit: JirkaF/pixabay)

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store