Jul 21, 2016
6 min read
Did emotions kill economic man?
‘Emotional’ is not the opposite of ‘rational’
It may not strictly be considered the same as ‘irrational’, but the term ‘emotional’ is often regarded as diametrically opposed to ‘rational’. Perhaps dividing people in ‘emotional’ and ‘rational’ types would be all too simplistic, but we seem to have no particular problem with distinguishing between emotional and rational choices.
