Did emotions kill economic man?

Credit: StickerHelsinki documentation/Flickr

It may not strictly be considered the same as ‘irrational’, but the term ‘emotional’ is often regarded as diametrically opposed to ‘rational’. Perhaps dividing people in ‘emotional’ and ‘rational’ types would be all too simplistic, but we seem to have no particular problem with distinguishing between emotional and rational choices.

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Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius

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Koen Smets

Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius