(featured image via Dall-E 3)

Don’t confuse the facts with the truth

We should be careful not to take our interpretation of the facts as the objective, unequivocal truth.

Koen Smets
6 min readMar 22, 2024

--

A good 20 years ago, Frédéric Brochet, then a PhD student oenology (the study of wine), was cataloguing the descriptors wine tasters use for his dissertation. He ran an experiment with 54 undergraduate students at Bordeaux (where…

--

--

Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius