(credit: Ulleo)

Find your inner economist

To make good choices, we have to be able to compare apples and pears

Koen Smets
7 min readMar 8, 2019

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Perhaps the most fundamental error that people make when discussing, or thinking about, economics is the belief that, confronted with two or more options, we should always choose the one that delivers the most material benefit (the most utility, as economists call it). This is wrong for at least two reasons.

One is that it fails to take into account the complexity of pretty much every real-life choice. The idea that there is some linear relationship between the quantity of something, and the utility it provides, only holds if we can keep everything else the same. That is rarely true. We can agree that earning more money is better than earning less money, but if we have the choice between two jobs, the salary is usually not the only thing that distinguishes them. The work of the higher-paying position may involve unpaid overtime, travel in your own time, high-risk activities, and whatnot. A bigger house may have more appeal than one with fewer rooms — if it comes with free cleaning. Otherwise the prospect of having to dust and vacuum the library, the TV room, the games room, the music room, the dining room, the study and an array of bedrooms may dampen the appeal somewhat.

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius