(credit: Ulleo)

Find your inner economist

To make good choices, we have to be able to compare apples and pears

Koen Smets
7 min readMar 8, 2019

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Perhaps the most fundamental error that people make when discussing, or thinking about, economics is the belief that, confronted with two or more options, we should always choose the one that delivers the most material benefit (the most utility, as economists call it). This is wrong for at least two…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius