Give More Tomorrow — a questionable nudge for good?

Is one of the fathers of Nudge advocating a ‘sludge’?

Koen Smets
5 min readDec 14, 2017

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The impact of Richard Thaler and Cass Sunstein’s book Nudge since it was first published in 2008 is undeniable. According to the publishers, more than 750,000 copies have been sold so far. It was the inspiration for the UK government to set up a ‘nudge unit’ in 2010 to help design public…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius