Green nudges, clever and not so clever

Behavioural science can do its bit in averting severe climate change, but it has to be done well

Koen Smets
8 min readJun 28, 2019

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How will climate change affect you personally? This can be hard to tell. There is broad scientific consensus that it is happening (and will continue to happen). Sophisticated models project numerous consequences, from increasingly extreme…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius