Old-fashioned set of scales with carrots on one side
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Incentives in the balance

We respond to incentives, that is true — but not always in the way that might be expected

Koen Smets
6 min readSep 24, 2021

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An insight to which I often return is the following economic observation, from Steven Landsburg’s The Armchair Economist: “People respond to incentives. The rest is commentary.” It has an irresistible simplicity, and it’s not hard to find plenty of evidence for it…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius