(featured image credit: Ron Cogswell CC BY)

It ain’t what you say, it’s the way that you say it

Can we communicate and not manipulate?

first encountered behavioural science many decades ago — long before I discovered Kahneman, Thaler, Ariely and co. Moreover, it was not even in an academic paper, but in a book by a humourist named Samuel Clemens, better known under his nom-de-plume of Mark Twain.