(credit: Yeji Lee CC BY)

Numbers large and small

Why is there no £8 coffee at Starbucks?

Imagine you’re in the market for a small car, something like a Citroën C1 maybe, a Volkswagen Up! or a Toyota Aygo. Looking at the catalogues, you find there is some variation in the price, depending on the power of the engine and the trim, but they’re all around the £10,000 mark, plus or minus a few thousand pounds. You certainly wouldn’t expect any of…

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Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius

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Koen Smets

Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius

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