Poor Homo Economicus
An accidental behavioural economist takes up the defence of Homo Economicus
6 min readApr 29, 2022
Are people rational, or irrational? It depends. It certainly depends on exactly what you mean by ‘rational’ or ‘irrational’. You may very well on occasion have judged someone’s choices or behaviour as irrational (maybe even your own!), without referring to a clear, agreed definition. But I suspect it is…
