A bust of Adam Smith, reflected in a glass display cabinet
(featured image: Caitriana Nicholson/Flickr CC BY SA 2.0)

Poor Homo Economicus

An accidental behavioural economist takes up the defence of Homo Economicus

Are people rational, or irrational? It depends. It certainly depends on exactly what you mean by ‘rational’ or ‘irrational’. You may very well on occasion have judged someone’s choices or behaviour as irrational (maybe even your own!), without referring to a clear, agreed definition. But I suspect it is…



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