Two busts of Epicurus
(featured image credit: A.H.M CC BY)

Puzzling preferences

Are our preferences fixed, or can we change them at will?

Would you prefer a holiday for the advertised price, or the very same one for 25% less? Would you prefer spending half an hour doing the dishes every day, or five minutes loading and (when it’s done) unloading the dishwasher? Such preferences are simple, straightforward and unambiguous: we prefer not to spend more money than…

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Koen Smets

Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius