Credit: Flickr/Kyle Sorkness

Save us from Commodification

Is increasing commodification a problem, and if so, can behavioural economics help avert it?

Is the massive growth of the so-called sharing economy, typified by the likes of Uber and AirBnB, a sign of a trend towards a more closely networked society? You know, a society where we don’t just hitch a ride with a close friend, or don’t just kip on an uncle’s sofa, but where we can benefit from a spare seat in the car of a total stranger, or stay the night in their spare room. Or is it a sign of the commodification of the good turn, where we squeeze money out of every unused ‘asset’ we have by renting it out instead of simply lending it — from musical instruments and power tools to baby cots and washing machines?

Source: Our World In Data

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius

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