A pyramid of cola cans
Featured photo: Pixabay

Suspicious minds

People can be too sceptical, and irrationally turn down offers that are genuine. Or might that not be as irrational as it seems?

Koen Smets
7 min readMay 3, 2024

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Imagine a mad billionaire makes you the following offer: he will pay you an amount of money every time you drink a can of cola, starting at one dollar, increasing by one dollar with every subsequent drink. There is one…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius