Thank you for the response.

The question is, if it really is a win-win, which leaves both Uber and the driver better off, why is there anything untoward to it?

Whenever anyone is being nudged, there is (as far as I can see) no reason to believe that the choice made goes against their preferences.

Would you say that charities using similar nudges are equally “evil” as Uber?

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Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius

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