The anti-nudge

Politicians’ love of behavioural insights is quickly forgotten if votes can be bought with populist measures

Koen Smets
5 min readMay 12, 2017

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When elections are imminent, talk is cheap, and cheaper still are politicians’ promises. Sure, there is little doubt that British Prime Minister Theresa May’s decision to call a snap election on 8 June was inspired by the Brexit challenge she faces. But…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius