May 24, 2019
7 min read
The (behavioural) thing with wine
On the deep and interesting relationship between wine and behavioural sciences
Last week, some people in a Manchester restaurant ordered a £260 (€290, $340) bottle of Pauillac, but nobody noticed that they were brought a different one. The diners enjoyed the wine regardless, and the mistake only came to light afterwards. So far, so unremarkable — were it…
