The compartments of your (financial) mind

We are all mental accountants, for better and for worse

Koen Smets
6 min readDec 1, 2017

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You probably have them too in your purse or your wallet: a stack of store loyalty cards. Every time you pass a till, you habitually hand over a piece of plastic, and as if by magic points — it’s always points — get added to your account. And then you get some vouchers to use next time, giving you…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius