The compartments of your (financial) mind
We are all mental accountants, for better and for worse
6 min readDec 1, 2017
You probably have them too in your purse or your wallet: a stack of store loyalty cards. Every time you pass a till, you habitually hand over a piece of plastic, and as if by magic points — it’s always points — get added to your account. And then you get some vouchers to use next time, giving you…