Photo: socialneuron

The dark side of nudging?

Are companies like Uber really into nudging for evil?

In a recent New York Times article, the maverick taxi company Uber came under fire for “pulling psychological levers” to influence when and where their drivers work. A company whose drivers are employees could simply tell them what to do, but a key feature of the Uber model is that drivers are self-employed contractors, who are…

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Koen Smets

Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius