The illusion of dispassionate decision making

We don’t always need to perform a comprehensive cost-benefit analysis to make good decisions.

Koen Smets
6 min readJul 29, 2022

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Earlier this week, I took half a day off and went to see an old friend, whom I had not seen for over twenty years. On the way there (and back) I could not help myself reflecting on the costs and benefits of my decision — and indeed…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius