8-segment display showing Zero
(featured image: Mondisso via Pixabay)

The lure of zero

We intuitively understand that, when we want to maximize something that is good for us, there are almost always trade-offs involved. But are we equally astute when we want to minimize something that is bad?

Koen Smets
5 min readNov 20, 2020

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One of the employers I have had the pleasure to work for had a pretty developed system of…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius