Screenshot of a consumer product test showing a single number test score

The meaning(lessness) of a number

Numbers can misinform as well as inform — even if they are correct, because they do not (and cannot) carry sometimes crucial context

Koen Smets
6 min readFeb 5, 2021

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For many years, the product evaluations of consumer magazines like Which? in the UK, and countless equivalents in other countries, have been identifying “Best Buys”: the products that…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius