Screenshot of a consumer product test showing a single number test score

The meaning(lessness) of a number

Numbers can misinform as well as inform — even if they are correct, because they do not (and cannot) carry sometimes crucial context

For many years, the product evaluations of consumer magazines like Which? in the UK, and countless equivalents in other countries, have been identifying “Best Buys”: the products that…

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Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius

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Koen Smets

Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius

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