An Amazon box showing the famous ‘smile’
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The prime placebo

What we actually receive for the extra money we pay for next day delivery is not necessarily what we assume it is

Koen Smets
6 min readMar 25, 2022

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The other day, it was my daughter’s birthday, and as we could not visit her on the day my other half ordered some letterbox flowers for her. (These are flowers still in bud, packed in a flat box that fits ordinary letterboxes. No, I didn’t know…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius