A painting of a plane and a wad of cash
(featured image: the author via DALL-E)

The value of not flying

Why might people decline an offer of up to $10,000 just to keep their feet on the ground?

What would you be prepared to do to receive $10,000 in cash, on the spot? Before your thoughts go to things of questionable legality or morality, hold your horses — nothing like that is needed. No, these days, it seems, you can earn that kind of money for not taking a…

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Koen Smets

Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius