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There is more to behaviour than behaviour

Pretty much all our problems are behavioural…but does that mean the solutions are?

Koen Smets
7 min readMay 20, 2022

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Could it be that very problem humans face, individually or collectively, is a behavioural problem? It sounds a bit grandiose. But when we exclude unexpected cosmic disasters and such like, it really seems as if pretty much every problem can be reduced to…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius