Stylized image of a virus
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Viral decisions

The extreme conditions a pandemic puts us in shine a stark light on the fundamental challenges of decision making — both at a personal level, and in policy making

Koen Smets
6 min readJan 7, 2022

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Imagine being asked not to call an ambulance, but to make your own way to the hospital, except in life-threatening situations. That is precisely the advice that…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius