(credit: Sarah Ross/CC)

What do we want? Control!

Control and freedom of choice are important to us, and we are prepared to pay real money for it. But things are not always that simple…

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Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius