Bank notes
(photo: Pictures of Money/Flickr CC BY 2.0)

What I really, really want (and how badly)

One of the cool functions of money is that it allows us to express our preferences in a remarkably refined way by means of our willingness to pay — but it is not always that simple

Koen Smets
6 min readNov 3, 2023

--

Preferences are a relatively recent phenomenon. Even our not-so-distant ancestors didn’t…

--

--

Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius