(credit: Esa L CC BY)

When in doubt… do something, or do nothing?

When we’re not sure, our biases guide our choices… but which ones?

Koen Smets
7 min readJun 21, 2019

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Imagine you’re the goal keeper of a great football team in a championship final. The game is nearly over and your side is winning 2–1, but an unfortunate foul by one of your team mates in final minute of injury time means you’re facing a penalty kick. Stop it, and you will be the…

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius