Man wearing a facemask
(credit: Jernej Furman CC BY)

Why do(n’t) we heed COVID-19 measures?

As COVID-19 infections are on the rise again, it seems not everyone is prepared to continue adhering to safe behaviours like physical distancing and wearing a facemask. What motivates (non-)compliant behaviour?

Koen Smets
9 min readAug 7, 2020

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Koen Smets

Accidental behavioural economist in search of wisdom. Uses insights from (behavioural) economics in organization development. On Twitter as @koenfucius